What Builds a Brand

Where there is a brand, there is a promise.
Without a promise, there is no brand.

If you’re putting together a Pinterest puzzle, you might not be an 'architect'.

When you start with “What will photograph well?” you’re solving the wrong problem.
But if you solve the problem first, and the result happens to photograph well, that’s a byproduct, not the philosophy.

Beauty is the evidence of the solution, not the solution itself.
And when done deliberately, beauty and problem solving reinforce each other.

And, most importantly, it can't be built overnight. But it can be built. Starting now.