How you write as an Architect

You can be a solo architect and still be a brand.

Brand doesn't mean big teams or fancy offices.

Think of someone known for their warmth and humour. When they walk into a room and light it up with genuine connection? That's being on brand. They're delivering exactly what people expected, what they're known for.

Your brand works the same way. It's the promise you make through your work, and the experience you deliver every. single. time.

A good place to start? Check your writing.

Most people will read your work before they see it. Your website, your project descriptions, the way you introduce what you do. That's where they decide if you are their type of architect.

You're being judged by your sentences, not your sections.

Make sure they don't sound drenched in AI.