Architect, how are you Unique?

If you're a freelancer on Upwork or a similar platform, you're essentially sitting in a crowded interview waiting room.

You wait for your turn, they call you in, they've seen your résumé, and you name your price.

The problem is, they're meeting ten other people with the exact same skill set as you, and they're probably going to pick the one who asked for the lowest fee.

This is the dynamic that eventually forces you to lower your price.

If your brand promise sounds exactly the same as a hundred of your competitors, clients will naturally assume your buildings are the same, too. So why should they hire you?

Spending the time to define and write down what makes you different is no longer optional, it's absolutely essential.