An architect on purpose

A professional who does everything on purpose: that might be the easiest definition of what an architect actually does.

When someone says "she architected her morning, that made the day better," they're not saying she scheduled harder or hustled more. 
It means she designed her morning in a way that she could handle anything that came her way during the day.

Likewise, when you put care into a few things that others dismiss, you make it easier to choose you.

An important example is how you write.

Architects like Louis Kahn, Le Corbusier, and B.V. Doshi all wrote honestly. They wrote to express, not impress. If your about page or project description is too technical and generic, there's a good chance you can't explain it yourself or even recognise it's yours.

But when the same text is architected in a way that has personality and makes it easy to read, people remember you.

Don't be scared to write like yourself, but be terrified of sounding perfect, which might just be another word for plain and generic.

Because again, an architect does everything on purpose. 
Even every word she writes.